Thursday, November 28, 2019

DHL SWOT Analysis Essay Example

DHL SWOT Analysis Essay SWOT analysis is an instrument for auditing an association and its atmosphere. It is the initial step of planning and assists marketers to focus on vital matters. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal aspects while opportunities and threats are external aspects. A SWOT analysis is the procedure a business entity goes through in an attempt to recognize key regions for business opportunities. Focusing on Strengths, Weaknesses, Opportunities, and Threats in an organized way, the business entity can devise strategies that will take benefit of prospects by concentrating on strengths, evading threats, and balancing weaknesses. Strengths DHL reveals the transfer from physical to information and value-added services in e-commerce surroundings. DHL Online Tools makes simpler the procedure to get better regulatory acquiescence and alters international trade from an intimidating confront into a competitive benefit. DHL Ship Manager presents an array of catalogues which permit client to pace shipping. We will write a custom essay sample on DHL SWOT Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on DHL SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on DHL SWOT Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer DHL web site, dhl.com offers a solitary point of contact for clients to access DHL Express, DHL Ground and DHL Freight shipment tracking, client service and billing information. (www.dhl.com) DHL graded in the top twenty five of Information Week magazines Information Week 500 list of the most inventive users of information technology. DHL Express has the leading share of the worldwide air cargo market and therefore received an elevated position in the magazines Worlds Top 50 Cargo Airlines list during 2005. DHL Express gives the most inclusive worldwide freight service in the industry, supported by a money-back assurance to more than 170 countries and territories, synchronized tracking, and highly developed customs clearance. DHL pertaining modern technology to assist reduce the energy essential to produce financial movement. DHL Express presently gives customs-cleared, door-to-door service with custodial control to as much international locations as its competitors like FedEx and UPS. DHL focuses on central procurement and E-procurement to rationalize acquiring; and supply-chain openings to lesser the operating cost. Weaknesses Several DHL Expresss competitors in the worldwide market, however, are government-owned, controlled or subsidized carriers, which various have greater assets, lower costs, less profit compassion and more complimentary operating conditions than DHL Express. (http://en.wikipedia.org/dhl) About seventy percent of all electronic commerce sites are in English, consequently various language obstructions require to be conquer. Opportunities Corporations of all sizes depend on the deliverance of just-in-time inventory to assist them contend faster and more resourcefully. The worlds economic market becomes more completely incorporated, and as barriers and borders to operate persist to decline, corporations are sourcing and selling internationally. The boost in global sourcing and selling has led corporations to rationalize their supply chain and open new market. Sophisticated technology enhances client access to significant business information. Ecommerce has presented the superior opportunity for express industry. Threats Unexpected alterations in petroleum prices or currency exchange rates. Unfavourable climate conditions or natural disasters. Interruptions to their technology infrastructure, together with their computer systems and web site. Documents could be delivered to everywhere in the world via electronic networks in place of via express corporation or by post. Some business procedures are complicated to be implemented through ecommerce. Like Return-on-investment is complex to pertain to ecommerce. Industries face cultural and lawful obstructions to perform ecommerce. Lawful, tax, and confidentiality are apprehensions of global ecommerce.

Sunday, November 24, 2019

The Best of Daily Writing Tips in 2011

The Best of Daily Writing Tips in 2011 The Best of Daily Writing Tips in 2011 The Best of Daily Writing Tips in 2011 By Daniel Scocco First of all happy new year to all the Daily Writing Tips readers! Rest assured well keep sending you our best writing tips in 2012. Below youll find a compilation of the most visited posts we published in 2011. Make sure you havent missed any! 100 Mostly Small But Expressive Interjections 7 Grammatical Errors That Aren’t 100 Beautiful and Ugly Words 10 Latin Abbreviations You Might Be Using Incorrectly 100 Whimsical Words Should You Self-Publish? 50 Problem Words and Phrases 20 Classic Novels You Can Read in One Sitting Who Cares About â€Å"Whom† Anymore? How Spelling Diverges Between American and British English 10 Words That Don’t Mean What You May Think They Do 10 Comma Cases in Which More Is More 10 Pairs of Similar-Looking Near Antonyms 150 Foreign Expressions to Inspire You Is â€Å"They† Acceptable as a Singular Pronoun? 50 Redundant Phrases to Avoid 10 Intensifiers You Should Really, Absolutely Avoid The Other N-Words 7 Editing Pet Peeves 8 Steps to More Concise Writing Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:7 Types of Narrative Conflict20 Words Meaning "Being or Existing in the Past"Using "zeitgeist" Coherently

Thursday, November 21, 2019

Qualitative Research Methods Assignment Essay Example | Topics and Well Written Essays - 1000 words

Qualitative Research Methods Assignment - Essay Example Meanwhile, Cox (2003) discovered that intrapersonal, intragroup, and intergroup conflict have negative impacts on work satisfaction and team effectiveness. On the other hand, Gilson, et al. (2005) found out that standardization is capable of influencing the relationship between creativity and team effectiveness. Research Question and Setting Cognizant of the differences in perceptions of team effectiveness, this qualitative study will attempt to address the research question: Do the perceptions of team effectiveness of selected members of virtual teams in INT Corporation EMEA closely approximate the theoretical components of team effectiveness? A qualitative research is deemed most appropriate for this study because the study intends to explore attitude and behaviours by obtaining in-depth opinions from the respondents of the study (Dawson, 2004). Needless to say, therefore, that the setting will be INT Corporation EMEA. Sampling and Data Gathering Since interviews will take much lon ger than a questionnaire survey, a qualitative research can not accommodate as many respondents as a survey. Sample size was determined using randomised parameters: (1) margin of error of 7%; (2) confidence level of 90% (3) company population of 60,000; and (4) response distribution of 10%. The minimum required sample size is 50. However, selection of respondents will not anymore be randomised, but through purposive sampling. Dane (2011) describes purposive sampling as the selection of sampling elements grounded on characteristics of interest for the study, which in this case is, membership in a virtual team. Purposive sampling does not involve probability sampling, but combining sampling procedures in this regard are allowed and practiced according to Teddlie and Tashakkori (2009). Data for the study will be collected using one of the most common methods of qualitative research – a semi-structured interview using an interview guide as the main instrument of the study. A semi -structured interview may be described as one which â€Å"consists of predetermined questions related to the domains of interest, administered to a representative sample of respondents to confirm study domains and identify factors, variables or attributes of variables for analysis or use in a survey† (Schensul, et al., 1999, p. 149). The study can benefit from semi-structured interviews since this data gathering procedure harmonises the flexibility of unstructured or open-ended interviews and the directionality of the survey questionnaire, capable of generating focused qualitative data. The best thing about a semi-structured interview is that the questions are formulated before the actual interview, but the answers are open-ended and may be expanded based on the discretion of the interviewer. The main limitation of interview as a data-gathering technique is the time required to conduct the interview. This is usually offset by using a smaller number of respondents. Hence, in-d epth information can be gathered from the respondents or interviewees. In this study, perceptions of team effectiveness will be categorised into five areas, namely: atmosphere, relationships, communication, direction and objectives. Five main questions corresponding to the five categories named will be included in the interview guide. These questions are: 1. How will you describe the

Wednesday, November 20, 2019

Cybercrime Prevention Guide Essay Example | Topics and Well Written Essays - 1500 words

Cybercrime Prevention Guide - Essay Example Thus, any unlawful activity where a computer is used as a tool or a target or both comes under the definition of the cyber crime. Cyber Crimes can be categorized in the followings, according to Potts (2002): A crime where a computer or different computers are targeted over the network, for example, spreading of viruses etc. The computer may also be used to commit the traditional crimes, as widely used and easy access; for example, illegal gambling, money frauds etc. The computer may also be used as a file cabinet to store illegal information. For instance, drug trafficker using the computer to store the data of his sources, inventory etc. There seems to be not much between conventional crimes and the cyber crimes, but still if we dig deep then as per the above mentioned definitions a cyber crime is any crime where the computer is used. Laws are introduced and enforced in most of the countries to counter the cyber crime because there used to be a time when this was not unlawful as per the laws of most the countries and provisions are being made in order to cater this. With the growth in computer technology, new ways are being devised by the criminals in order to perform the illegal activities; the same is being done in order to cater against these (Brenner, 2010). ... code induced into the software of an application or the operating system of an organization that is triggered on a specific time period or by some triggering action of it. The nature of Logic Bombs is basically malicious, and they act same as a virus or a Trojan horse when activated by the triggering action. All those viruses that are to be released at some triggering action also fall into the category of a logic bomb (Parsons, Oja and Low, 1999). An organization applications and database are always vulnerable to such attacks. As the data represent the most critical factor for any organization, most of the applications that are being used are there to perform the operations and keep the data in an organized manner (Venkatraman, 2003). When such an attack is planted on data, nobody knows to what extent it may damage the organization because such an attack may not only destroy the data on the hard disks of the individual user, but may be planted to destroy the data kept in the servers. It may be planted to cover some financial frauds by some individual or a group of individuals, because when records are destroyed, they cannot be held responsible for anything. It may be planted on the application program by some cranky that runs the production unit. That may change the recipe, and the mixing of the raw materials to generate the final project; that is also financially not suitable for the organization. It will clearly mean that the end product made by this is a waste and it will hit the company badly because it will increase the wasted products amount (Brenner, 2010). Signs of Logic Bomb Attack Parsons, Oja and Low (1999) mentioned in their book that sometimes it is very easy to detect a logic bomb attack, especially if it is a virus attack on the network of an

Monday, November 18, 2019

Spain and England Essay Example | Topics and Well Written Essays - 1000 words

Spain and England - Essay Example There were frequent struggles over religious beliefs, and that culminated into the thirty years of war from 1618 to 1648. Catholic and protestant leaders manipulated the situations to befit their political interests. This paper seeks to examine the early modern rivalry between Spain and England, from the angle of the ensuing religious schism. It conspicuously shows how the rivalry strengthened each nation and explains the reasons why England emerged the dominant power by 1600, based on the accounts and examples captured in the book The Making of the West: Peoples and Cultures, 3rd edition by Lynn Hunt et al. The religious war pitted France and Spain, which were predominantly Catholic and desirous of restoring Catholicism throughout Europe and England, which was predominantly protestant, under the Church of England. The rise of Church of England came under the reign of Henry VIII (1509-1547). When Henry VII tried to end is marriage with Catherine of Aragon, so that he would marry Anne Boleyn, the Catholic Church opposed as result of which Henry VIII changed England’s religion, through the enactment of the Act of Supremacy of 1529. Henry VIII’s successors had different impact of the Church of England, most of which were influenced by Spanish catholic philosophy. For instance, Mary Tudor was married to Phillip of Spain, and the latter implored upon her to instill reforms at the Catholic Church in England. As a result of his role, Mary Tudor had over 300 Protestants executed (Hunt et al, 2010, 456). However, Elizabeth I (1558-1693) reestablished Protestantism, and she rejected proposals by Phillip upon the death of Mary. Therefore, as results of the differences between these 2 powers, there were internal strife and disorders in each country. For instance, in England, there was a catholic uprising in the North under the reign of Elizabeth, which she had to deal with, and because of her Protestantism policy, she faced two serious attempts to assassinate her, and there was always the threat of a Spanish invasion. To add, these powers interfered with each other’s activities, including using proxies to f ight their wars. For instance, Elizabeth I funded Dutch rebels engaged against Spain. Phillips II of Spain was determined to destroy political enemies in England, France and Netherlands. The wars took an economic toll on Spain, for by the time Phillip died; Spain could barely afford to wage wars against the Dutch, France and England. Phillip II, despite inheriting a lot of wealth, he used all his revenue to fund the conquest of France, the English protestants and the Ottoman Turks. The conflicts had escalated to a full war, in 1587, when Phillip, in response to the beheading of Mary Stuart-a catholic who was next in line to the throne and who had offered Phillip II of Spain her rights to the Scottish throne- sent his armada to attack England. His armada was heavily defeated, signaling a humiliating defeat to the Spanish Catholics while the Protestants rejoiced (Hunt et al, 2010, 457). Moreover, the two countries were faced with famine, starvation, economic recession and as results o f the constant wars between the 2 countries. For instance, in England, many people ate some bread and soup during the famine, that culminated in the passage of poor law in 1597, whose role was to order communities to support the poor. With regards to inflation, it arose out of the need for more money to support the warfare. As a result, the rulers raised taxes and depreciated the value of their money resulting to high inflation (Hunt

Friday, November 15, 2019

The Starbucks Entrance Into Vietnam Marketing Essay

The Starbucks Entrance Into Vietnam Marketing Essay Starbucks Coffee Company Starbucks began in 1971 as a roaster and retailer of whole bean and ground coffee, tea and spices. Back then, the company was a single store in Seattles historic Pike Place Market. From just a narrow storefront, Starbucks offered some of the worlds finest fresh-roasted whole bean coffees. (Starbucks Coffee Company) Starbucks is named after the first mate in Herman Melvilles Moby Dick. The name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The logo is also inspired by the sea, featuring a twinà ¢Ã¢â€š ¬Ã‚ tailed siren from Greek mythology. (Starbucks Coffee Company) In 1981, Starbucks chairman, president and chief executive officer, Howard Schultz, was drawn into Starbucks from his first cup of Sumatra, and joined Starbucks a year later. (Starbucks Coffee Company) In 1983, Howard travelled to Italy and became fascinated by Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States where coffeehouse is made a place for conversation and a sense of community and to be a third place between work and home. He left Starbucks for a short while to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors. (Starbucks Coffee Company) Today, Starbucks connect with millions of customers every day with exceptional products and nearly 18,000 retail stores in 60 countries. (Starbucks Coffee Company) Starbucks mission is to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. (Starbucks Coffee Company) Starbucks have always believed in serving the best coffee possible and it is their goal for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices. STARBUCKS Entrance into Vietnam (Starbucks opens first store in coffee-loving Vietnam) Starbucks opened its first cafe in Vietnam in Ho Chi Minh City as part of its strategy to expand across Asia, and plans to add more shops throughout the country. The grand opening of the HCM City store marked Vietnam as Starbucks 12th market in the Asia Pacific, and adding up to its chain of some 3,400 stores in the area. John Culver, president of Starbucks Coffee China and Asia Pacific, said during the ribbon cutting ceremony that Vietnam is one of the most dynamic and interesting market in Asia, and that they are proud to open a Starbucks store in the country. Coffee Concepts (Vietnam) Ltd., a Hong Kong Maxims Group subsidiary, will operate Starbucks Ho Chi Minh City store in Vietnam, and its first store will be in the citys business district. Starbucks will be seeking to compete with local rivals in a country known for its strong cafe culture. Vietnam is the worlds second-largest coffee producer and it has dozens of local chains as well as small coffee shops on nearly every street corner which present a major challenge for Starbucks to break into the crowded market. According to research, although many people queued up in southern Ho Chi Minh City for the opening, but the US giants coffee may not be to everybodys taste. Some speculated about how the Starbucks will compete with Trung Nguyen Coffee and Highlands Coffee, a homegrown brand that credits Starbucks as an inspiration. One Vietnamese, Nguyen Tien Tam, 35 had been quoted as preferring Vietnamese coffee, which is stronger than Starbucks and that as a Vietnamese, he only love local coffee. Compared with other Asian markets which Starbucks has recently entered, the Seattle-based company faces a unique scenario in Vietnam, where French-inspired coffee culture rules supreme, two homegrown chains have established presences and family-run sidewalk cafes are as many as noodle shops. In HANOI, Vietnam, Nghiem Ngoc Thuy has been providing coffees to thirsty Vietnamese for 20 years in her colonial-style villa with peeling shutters, and she and her customers arent too worried that Starbucks will alter their time-tested coffee traditions. As quoted by Thuy, her family-run cafe in Hanoi offers prices that are affordable for average Vietnamese. Thuy further added that expensive coffee is just for the children of government officials, or people who have lots of money. A regular customer, an electronics salesman Do Thanh Tung, said he is eager to see if Starbucks coffee really is different from the Vietnamese blends he has been drinking since he was 10 years old. Tung, now 30, said Vietnamese young people will welcome Starbucks, once they get used to it. But he added that he doesnt expect to become a regular Starbucks patron because he drinks five or six cups of coffee a day, thus regular visits to Starbucks would be too expensive for him. Dang Le Nguyen Vu, whose Trung Nguyen Group owns 55 cafes in Vietnam, said he welcomes Starbucks and doesnt view the American newcomer as a threat. Vu even visualized Starbucks opening up to a hundred cafes in Vietnam in the next 10 years, but it remains questionable whether people in a country with such a low GDP per capita, and a different taste in coffee, would really accept Starbucks. Unlike China, where tea is the caffeinated drink of choice, Vietnam inherited a coffee culture from French colonizers in the 19th century. Vietnam is also the worlds second-largest exporter of coffee behind Brazil. Starbucks already operates more than 3,300 stores across 11 countries in the Asia-Pacific region, and its entry into Vietnam marks the latest round in a campaign to attract Asias emerging middle classes despite a stagnating U.S. economy. Jinlong Wang, president of Starbucks Asia-Pacific, said the company plans to expand across Vietnam in a way that celebrates the countrys coffee culture and heritage. He had commented on an email to The Associated Press that Starbucks is looking forward to growing with Vietnams already vibrant coffee industry and making a positive impact in the communities where they operate. Vietnam has a population of about 90 million and three out of five Vietnamese are under the age of 35. Architect Tran Cao Tho,a 32-year-old architect and his friends sipped their coffees from low, wooden stools on the sidewalk as motorbikes whizzed by and street singers dropped in. Starbucks will seek to profit from surging consumer demand. Tho and his friends are part of the sizeable under-35 generation that Starbucks, the Seattle-based company, will seek to convince and switch from stronger and cheaper coffee at their neighborhood cafà © to Starbucks coffee. Tho whose morning routine includes a cup of drip coffee at Hanois Cafe Hanh said that he like his coffee black, dark and strong and that he would go to Starbucks once in a while for the ambience, but not for the coffee as the flavor is too light. According to Anthony Emms, managing partner at Stanton Emms Strategy Consultants in Singapore, which advises international food and beverage companies on Asian markets, he commented that Vietnams economy has slowed recently in part because of a problematic banking sector, but Starbucks upmarket brand will appeal to the growing Vietnamese middle class, and that he doesnt believe there is a massive barrier to Starbucks in Vietnam and further added that Starbucks is not really a coffee but is a food-service concept. He further added that more than 60 per cent of Vietnams population was born after the Vietnam War ended in 1975, and there is a strong demand among youth in Hanoi and Ho Chi Minh City for branded clothing and accessories, regardless that the labels often are fakes, and average annual income is only about $1,500. Furthermore, other international food chains have opened stores in Vietnam in recent years, including the Australian coffee chain Gloria Jeans Coffees International, the California-based Coffee Bean Tea Leaf, and the American fast-food chains KFC and Burger King. And Nestle instant coffee which is engineered to suit the Vietnamese palette is sold widely in Vietnamese supermarkets. However, Emms said that Starbucks would risk alienating some of its potential clients if it didnt include Vietnamese drip coffee on its menus here. This would be to cater to and target at not only the younger generation but also the older and senior generation. What differentiates Starbucks from other coffee chains? (Starbucks Coffee Company) Starbucks have always believed in the importance of building a great, enduring company that strikes a balance between profitability and a social conscience. Starbucks take a holistic approach to ethically sourcing the highest quality coffee. This includes responsible purchasing practices, supporting farmer loans and forest conservation programs. They believe that by buying coffee this way, it helps foster a better future for farmers and a more stable climate for the planet. It also helps create a longà ¢Ã¢â€š ¬Ã‚ term supply of the highà ¢Ã¢â€š ¬Ã‚ quality beans which they have been carefully blending, roasting and packing fresh for more than 40 years. They share their customers commitment to the environment. And they believe in the importance of caring for the planet and encouraging others to do the same. It is their goal that 100% of their cups will be reusable or recyclable by 2015. They will also work to significantly reduce their environmental footprint through energy and water conservation, recycling and green construction. They also believe in fostering thriving communities, from the neighborhoods where their stores are located to the ones where their coffee is grown. To bring people together, inspire change and make a difference in peoples lives are all part of being a good neighbor. They also hope to contribute one million volunteer hours each year to their communities by 2015. Since the beginning, Starbucks has been a different kind of company. One which not only celebrate coffee and the rich tradition, but would also bring a feeling of connection. It is one that is dedicated to inspiring and nurturing the human spirit and committed to serving the finest coffee, creating an exceptional customer experience, and being a great place to work. Starbucks is grateful to their partners (employees) for making Starbucks the company that they are. And they are honored to be acknowledged for their efforts which earned Starbucks its awards and recognition. Today, with more than 17,400 stores in 60 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, they strive to bring both their heritage and an exceptional experience to life. 4Ps (old) 1P (new) OF STARBUCKS MARKETING STRATEGY IN VIETNAM (Starbucks opens first store in coffee-loving Vietnam) Price Starbucks will price its products in a premium position that is competitive. According to Sara Senatore, a New York-based analyst at Sanford C. Bernstein Co, prices may still be less than the U.S. because of lower income and operating costs in Vietnam. Place Their stores are a neighborhood gathering place for meeting friends and family. Their customers enjoy quality service, an inviting atmosphere and an exceptional cup of coffee. Starbucks is also monitoring Vietnams rising coffee demand. Its first store in the country is located in one of Ho Chi Minh Citys busiest roundabouts and is near to a new Burger King restaurant and Ben Thanh Market which is the center of the citys tourist trade. People (one of the new 4Ps) Their coffee buyers travel personally to coffee farms in Latin America, Africa and Asia to select the highest quality beans. And their master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast. Starbucks offers the finest coffees in the world, grown, prepared and served by the finest people. Their employees, whom they call partners, are at the heart of the Starbucks Experience. They believe in treating their partners with respect and dignity. They are proud to offer two landmark programs for their partners: comprehensive health coverage for eligible fullà ¢Ã¢â€š ¬Ã‚  and partà ¢Ã¢â€š ¬Ã‚ time partners and equity in the company through Bean Stock. Product Starbucks offers an extensive wide range of exceptional products that customers enjoy in their stores, at home, and on the go. There are more than 30 blends and singleà ¢Ã¢â€š ¬Ã‚ origin premium coffees and Handcrafted Beverages which include freshà ¢Ã¢â€š ¬Ã‚ brewed coffee, hot and iced espresso beverages, Frappuccino ® coffee and nonà ¢Ã¢â€š ¬Ã‚ coffee blended beverages, smoothies and Tazo ® teas. Their merchandises include coffee and teaà ¢Ã¢â€š ¬Ã‚ brewing equipment, mugs and accessories, packaged goods, music, books and gifts. They also offer fresh food like baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Other Consumer Products Coffee and Tea include Whole bean and ground coffee (Starbucks and Seattles Best Coffee brands), Starbucks VIA ® Ready Brew, Starbucks ® Kà ¢Ã¢â€š ¬Ã‚ Cup ® portion packs, Tazo ® tea filterbags and tea latte concentrates. Starbucks also offers Readyà ¢Ã¢â€š ¬Ã‚ toà ¢Ã¢â€š ¬Ã‚ Drink (RTD) beverages wh ich include Starbucks ® bottled Frappuccino ® coffee drinks, Starbucks Discoveries ® chilled cup coffees, Starbucks Doubleshot ® espresso drinks, Starbucks Doubleshot ® Energy+Coffee drinks;Seattles Best Coffee ® Iced Lattes, Starbucks Refreshersà ¢Ã¢â‚¬Å¾Ã‚ ¢ beverages, Tazo ® bottled iced and juiced teas. Starbucks ® Ice Cream is also available in Superà ¢Ã¢â€š ¬Ã‚ premium coffee and coffeeà ¢Ã¢â€š ¬Ã‚ free flavors. Brand Portfolio Starbucks Coffee, Seattles Best Coffee, Tazo Tea, Evolution Fresh, La Boulange and Torrefazione Italia Coffee. Promotion Starbucks card members enjoy Starbucks Rewards which include complimentary handcrafted beverage of customers choice, brewed coffee and/or whole bean coffee. Members also enjoy complimentary slice of cake on birthday month. There is also a wide range of merchandize and product that is available which include bags, cups and mugs. swot Analysis on starbucks entrance into vietnam Strengths (Starbucks Coffee Company) Starbucks purchases and roasts high-quality whole bean coffees. Their coffeehouses have become a inspiration for coffee lovers everywhere. They insist on Starbucks because they know they can count on its genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. Starbucks is more than Coffee, they are passionate sources of coffee and everything else that goes with a rewarding coffeehouse experience. They also offer a selection of premium Tazo ® teas, fine pastries and other palatable treats to please the taste buds. And the music you hear in store is chosen for its artistry and appeal. People come to Starbucks to work, chat or meet up. Theyre a neighborhood gathering place which has become a part of their daily routine. It has a global recognition and good reputation for fine products and services. Starbucks has nearly 18,000 retail stores in 60 countries. The company values its workforce and treats its employers as partners. The company has strong ethical values and ethical mission statement. Starbucks has some equally impressive statistics with 41 years of experience and 3,300 stores in 12 countries in the China and Asia-Pacific region. They also have an ongoing relationship with Vietnamese coffee growers. According to the company, Starbucks already purchases a notable amount of high-quality arabica coffee from Vietnam and are working to buy more. Weakness (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) Starbucks will have to battle entrenched tastes, local brands, international rivals and the thousands of neighborhood coffee shops that dot Vietnams streets. Local chains such as Trung Nguyen Coffee and Highlands Coffee have more experience catering to the Vietnamese love of strong coffee. Starbucks coffee flavor is too light. Starbucks coffee may be too expensive for local consumers who need their coffees regularly each day. Opportunities (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) There is a strong demand among youth in Hanoi and Ho Chi Minh City for branded goods and services. Starbucks looks forward at growing with Vietnams already vibrant coffee industry and making a positive impact in the communities where they operate. Has potential to consider co-branding with other food and drink manufacturers and also brand franchising to manufacturers of other goods and services. (Starbucks opens chain of raw vegan juice bars) (Starbucks opens new blend of juice bars) (Starbucks to open first Evolution Fresh juice store USATODAY.com) New markets for coffee and healthy beverages are beginning to emerge and that can be retailed in their cafes. (NaturalNews) Starbucks, the coffee shop that is renowned for its seemingly limitless coffee varieties, is opening a new chain of juice bars in response to the growing health trend towards unprocessed and whole foods. In late 2011, the coffee giant also brought out Evolution Fresh, a juice company. Health foods now represent a $50 billion industry, and Starbucks has been very open about their intention to expand into the market and establish themselves as a major player. The juice bars will offer fruit and vegetable options which can be blended according to customer preference, or in sampled and true menu options to produce natural fruit juices that are high in dietary fiber, vitamins A, C, and E, and antioxidants. Thicker smoothies can be supplemented with protein ingredients such as juiced wheat grass and nut butter, to help provide customers with a more nutritionally balanced meal. Their healthy foods and snack options which include a wide menu to support vegetarian and vegan lifestyles will also be available. Starbucks think the market demand is high enough to justify its own set of chains, not just an extra few fruit options on the menu at their coffee shops. While the market is smaller than that for coffee, Starbucks research on consumer spending trends show the increasing concern with health. Despite this being a more risky investment than those to which Starbucks shareholders are familiar with, the dollar market shares of the company are steadily rising, showing wide support for this move. Over the past few years, the fresh fruit smoothie industry has bloomed into a billion dollar industry. Customer demand can be seen in the number of people purchasing bottled mixed vegetable and fruit drinks, seeking dietary reparation or preventative health measures against a wide array of illnesses. Growing numbers of people are turning to juicing for detox solutions. According to research, there is certainly more than enough demand to support this major industry. One of the customers, Angelica R. from Salt Lake City said she cant wait till Evolution is worldwide so she could go back again. Starbucks purchase of Evolution Fresh for US$30 million last year was in line with its strategy to sell a broader range of products through its own cafes, grocery stores and other retail outlets. Threats (Starbucks enters entrenched Vietnam coffee market | SeacoastOnline.com) Vietnam is the worlds second-largest coffee producer and it has dozens of local chains as well as small coffee shops on nearly every street corner which present a major challenge for Starbucks. Starbucks will have to compete with Trung Nguyen Coffee and Highlands Coffee, a homegrown brand as well as other coffee chains that have opened stores in Vietnam in recent years and who have more experience catering to the Vietnamese love of strong coffee, including the Australian coffee chain Gloria Jeans Coffees International, the California-based Coffee Bean Tea Leaf, and Nestle instant coffee which is engineered to suit the Vietnamese palette is sold widely in Vietnamese supermarkets. Another threat is Trung Nguyens plan to enter the U.S. market which follows the companys rise to become the biggest roaster and packaged-coffee retailer in a country with a brewing tradition dating from 19th century plantations by French colonists. The chains 60 shops across the country serve Vietnamese-style individually brewed cups, along with varieties including Italian espresso and Turkish-style coffees, a mix which Vu expects to sell well in the United States as well. Vus focus on specialty beans and roasting includes a variety called Legendee created to mimic the flavor of coffee brewed from beans that are recovered from the feces of civets, a weasel-like rodent. The civet coffee is considered a delicacy. According to the companys website, the coffee roaster discovered enzymes that mimic civet digestion and developed a process to give the coffee the same magical flavor. Vu said he intends to build a coffee empire and a global brand within the next 10 years, rivaling Starbucks. He said that the company is also considering an initial public offering and the timing has yet to be decided. Vu won a medical degree before starting his roasting business. He developed Trung Nguyen from a shop he founded as a student into a coffee retailer with more than 3,000 employees. He plans to increase the number of cafes in Vietnam to 200 in the next two years. Porters 5 forces in reaction to the SWOT analysis Starbucks stability and expansion in Vietnam will be determined by external sources which include potential entrants which may also want to venture into the Vietnamese market, also by internal and external threats which include pre-existing local brands and industrial rivalries and by threats of substitutes whereby another type of beverage or service may replace Starbucks coffee and beverages. Other internal threats would include the effect of suppliers power and the buying power of the customer. (porters 5 forces Google Search) Sustainable Competitive Advantage Analysis (sustainable competitive advantage analysis | blekko) Competitive advantage is defined as the strategic advantage one business entity has over its rival entities within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. In order to uphold a sustainable competitive advantage, Starbucks must achieve its value activities in a way difficult for competitors to replicate or imitate. A competitive advantage is maintained if the cumulative cost of performing the value activities is lower than competitors. A level of value must support the competitive advantage to the customer that is at least compatible to the competitors. Otherwise, a lower price will have to be charged and the net effect will be zero. A companys relative competitive advantage will depend on the type of structure the value chain of the company has versus the competitors and also the position of the cost drivers in each activity. OUTLOOK (Starbucks opens first store in coffee-loving Vietnam) (Starbucks has seen mixed reactions in AsiaLIFE HCMC) John Culver, president for China and Asia Pacific said that Starbucks plans on showing up in a way that doesnt currently exist in the market in terms of the premium products and the experience they offer. The chain will offer flavors that will be tailor-made to Vietnamese tastes along with its trademark drinks, while expanding aggressively into Hanoi and other cities. Starbucks however declined to elaborate on the number of outlets it plans to open in Vietnam. Ralf Matthaes, a regional managing director at market research and consultancy firm TNS said that Local consumers will be drawn by the Starbucks name and young people desire that modern, hip culture. He further added that Starbucks is famous and Vietnamese people want to be seen at popular places, which is very typical for Vietnamese. Vietnams coffee culture stretches back to the late-19th century after France colonized the country. According to the General Statistics Office, it exported 1.73 million metric tons of coffee in 2012, and is the worlds biggest exporter of bitter- tasting robusta. According to the International Coffee Organization, consumption of the drink in Vietnam jumped 65 percent between 2008 and 2011. Tran Doan Kim, a business management professor at National University said the coffee chain will attract young Vietnamese who like to be fashionable, live a Western lifestyle and enjoy brand names. According to the World Bank website, Vietnam had reached what the World Bank calls lower middle-income status in 2009, with per-capita income having increased more than 10-fold since the ruling Communist Party started market-oriented reforms in 1986. Gross national income per capita was $1,270 in 2011. Dang Le Nguyen Vu, founder and owner of Trung Nguyen, which operates about 60 cafes in the country, isnt threatened by his newest competitor. He said Starbucks is not worth worrying about as it doesnt sell coffee. The people who go into a Starbucks may want to show that they are modern and stylish and a coffee lover will go to them instead. Vu said Trung Nguyen, which exports coffee to about 60 countries, will expand to at least 200 retail outlets in two years. Highlands Coffee stores, with overhead music and Wi-Fi Internet, are located in prime retail and landmark locations in Vietnams largest cities. Culver said Starbucks will price its products in a premium position that is competitive. According to Sara Senatore, a New York-based analyst at Sanford C. Bernstein Co, prices may still be less than the U.S. because of lower income and operating costs. Senatore further added that Starbucks doesnt compete directly with the local coffee shops, just the same way that McDonalds or KFC doesnt compete directly with the local fast-food vendors. And there is a premium that people are willing to pay for a clean environment, for consistent products and good service. Thuan Pham, a commercial airline pilot and a Vietnamese-American who now lives in Ho Chi Minh City who goes patronizes Coffee Bean Tea Leaf in Hanoi expects to be a frequent Starbucks visitor and said he will be surprised if Starbucks doesnt succeed in Vietnam. Pham added that the cool factor is crucial and its important for young people to be seen at these places and is not about the coffee. A first time customer, Nguyen Ngoc Tram, 17 explained to Tuoitrenews that as this is the first time she tasted a US coffee brand name, she was very eager to buy her first Starbucks cup and was willing to queue for more than 30 minutes to be able to sip her Vietnamese Starbucks coffee. An hour after the official opening hour, the long line in front of the store still remained, as there were more people like Tram coming to become one of the first to taste Starbucks in Vietnam. Most of other customers are young, and those who have already experienced Starbucks in the US and other Asian countries. They said they came to see if there is any difference between Starbucks Vietnam and in other nations. One local coffee store owner, Nguyen Phi whose shop is located in the chaotic traffic in the roundabout just west of the New World Hotel and of Phis newest neighbour and competitor, Starbucks commented that they dont operate on the same battlefield and belong to two different businesses. Le Suan, one of Phis customers, agrees that while he now lives in the United States, he grew up in Vietnam and defaults to local coffee joints when he returns to his home country for a visit. He further explained that people in Vietnam drink their coffee very strong and Starbucks coffee is very light. Coffee is not just coffee but more a way of life in Vietnam. While its consumed as a morning pick-me-up in parts of the western world, its a social activity that takes place throughout the day here. Venue options, which range from mobile coffee carts to locally-owned cafes to big-but-still-local names like Trung Nguyen, are pretty much unlimited. The rest of the world has also caught on to the great flavour of the Vietnamese coffee bean and the country is now one of the top coffee exporters in the world. John Culver, president of Starbucks China and Asia Pacific, tells AsiaLIFE that Starbucks is deeply respectful of Vietnams long and distinctive local coffee culture and they know coffee is a national pride for many Vietnamese and as such, Starbucks look forward to contributing and growing Vietnams already vibrant coffee industry. The company also pledges to promote responsible business practices and production standards with coffee farming communities. While this is reassuring to some, others remain concerned, especially those whove come from areas where large coffee chains have pushed smaller operations out of business. One commenter even quipped that Starbucks is the new war face of America. So who is Starbucks targeted customer in Vietnam? Who are the patrons who would be willing to wait in long lines for that tall, grande or venti cup at a price substantially more than what they can get on the street? It would be tourists and guests of the New World Hotel and young Vietnamese, who are seeking to try this internationally-known brand and perhaps to impress others with it, who would also likely to be there as well. A customer, Nguyen Phuong said many in Vietnam know of Starbucks and want to be fashionable. She and her friend Nguyen Nga are already part of the Starbucks in-crowd thanks to jobs that often take them outside the country. On those trips, they are regular Starbucks customers who go not for a standard cup of coffee but for the specialty drinks. Phuong added that Starbucks has so many things like Cappuccino that other local coffee stores dont have. And both Phuong and Nga love the taste of Starbucks and accept the price. The key to all coffee vendors surviving in Ho Chi Minh City may come down to menu offerings. Joints like Starbucks and Coffee Bean and Tea Leaf succeed at higher-priced specialty drinks, while coffee carts focus on their classic offerings at extremely low prices. The face of the countrys coffee culture is changing but back at the busy roundabout, where Cach Mang Thang Tam, Nguyen Trai, and Ly Tu Trong streets meet, one of the local coffee store, Nguyen Phi has no intention of changing his business plan. Hell keep doing what he does best and his customers will keep coming as well. John Culver, president of the companys China and Asia Pacific region, said in a telephone interview that Starbucks will grow aggressively in Vietnam and there will be hundreds of stores for Starbucks though he didnt give a time frame for the expansion. Dang Le Nguyen Vu, founder and owner of Trung Nguyen said hes ready to compete against Starbucks with a plan hes developed over the past three years. His newest cafes in Vietnam are in fact reminiscent of Starbucks, with oversized armchairs, contemporary music and a menu offering coffee drinks, smoothies and snacks. Some stores even feature shelves lined with books that customers are encouraged to browse including books that inspire and encourage young Vietnamese patrons. Vu further added that Starbucks no longer has the personality it had when it first started and that its regime will soon end and will soon be replaced. Well, it has happened Starbucks has finally

Wednesday, November 13, 2019

Defying Societys Norms :: Sports Social Culture Essays

Defying Society's Norms When a person decides to enter a sport that is not traditionally competed in by his or her sex, there are many risks. One of these risks is the risk of getting rejected or ridiculed because participating in that sport is not common. However, if no one ever dared to defy the socially accepted boundaries, then women would not be playing sports. There are girls who defy these boundaries and wrestle or play football in high school as well as boys who enter field hockey. These boundaries need to be broken, even if there is ridicule and risks behind them, because of the benefits of this defiance. Society would not progress if people did not take these risks. Women were not accepted into the field of sport until much later than men. For example, the first women's baseball team was formed at Vassar College in 1865. Initially, a woman's version of competing in sport was Play Days. These days were times for women to gather and play sports. However, there was no competitive element. Women simply worked together in a sport. Once women were allowed to compete in sports like basketball, men were not allowed to watch. These standards seem to be a mockery of the ideas behind sport and the competition that goes along with it. However, if this phase of mockery and controversy had not been endured, women probably would not be competing in sports. Once women gained there places in the world of sports, there were still other obstacles to overcome. For example, during World War II, a women's baseball league was formed. However, the women were not there for the spirit of sport and competition. Their uniforms were cute and highly feminine. They wore skirts. This was a way to attract more spectators and to make sure that women playing baseball did not get to competitive or go against any standards for women of that time. Therefore, even when women were defying society, they were forced to conform in some aspects. This idea has been explored greatly in many films. One of these movies is Girl Fight. Girl Fight shows the story of Diana Guzman, a high school senior who always gets into fights at school. Once she realizes that she could put that energy towards fighting, she wants to learn to box. However, her father does not view boxing as suitable for women and instead continues paying for her younger brother's boxing lesson. Defying Society's Norms :: Sports Social Culture Essays Defying Society's Norms When a person decides to enter a sport that is not traditionally competed in by his or her sex, there are many risks. One of these risks is the risk of getting rejected or ridiculed because participating in that sport is not common. However, if no one ever dared to defy the socially accepted boundaries, then women would not be playing sports. There are girls who defy these boundaries and wrestle or play football in high school as well as boys who enter field hockey. These boundaries need to be broken, even if there is ridicule and risks behind them, because of the benefits of this defiance. Society would not progress if people did not take these risks. Women were not accepted into the field of sport until much later than men. For example, the first women's baseball team was formed at Vassar College in 1865. Initially, a woman's version of competing in sport was Play Days. These days were times for women to gather and play sports. However, there was no competitive element. Women simply worked together in a sport. Once women were allowed to compete in sports like basketball, men were not allowed to watch. These standards seem to be a mockery of the ideas behind sport and the competition that goes along with it. However, if this phase of mockery and controversy had not been endured, women probably would not be competing in sports. Once women gained there places in the world of sports, there were still other obstacles to overcome. For example, during World War II, a women's baseball league was formed. However, the women were not there for the spirit of sport and competition. Their uniforms were cute and highly feminine. They wore skirts. This was a way to attract more spectators and to make sure that women playing baseball did not get to competitive or go against any standards for women of that time. Therefore, even when women were defying society, they were forced to conform in some aspects. This idea has been explored greatly in many films. One of these movies is Girl Fight. Girl Fight shows the story of Diana Guzman, a high school senior who always gets into fights at school. Once she realizes that she could put that energy towards fighting, she wants to learn to box. However, her father does not view boxing as suitable for women and instead continues paying for her younger brother's boxing lesson.