Free Essays on Wal Mart Vs Walgreen

Wal-Mart VS Walgreen Wal-Mart and Walgreen are two organizations that for all intents and purposes command their industry. The business wherein these two organizations overwhelm is the business of retail (office and rebate). This industry intends to give clients an assortment of products at a low limited cost. When shopping at either Walgreen or Wal-Mart a customer can discover anything they need from attire to auto care. This makes life somewhat simpler for the customer since they don't need to shop at numerous stores to get what they need in light of the fact that Wal-Mart and Walgreen give all that they can require and at an extraordinary cost. The costs at these two stores are moderately close in such a case that one of the two stores has lower costs they will free the war for clients. New clients of Wal-Mart or Walgreen are absolutely critical because of the way that the clients of these two organizations will in general be steadfast clients. Which means, when clients shop at either Wal-Mart or Walg reen they will in general shop just at the specific store. There could be an assortment of explanations behind this client reliability. These reasons can run from client care to isle plan to store area. Whatever the explanation behind clients shopping at either Wal-Mart or Walgreen it is significant for the organizations to keep their clients since clients assume a significant job in the accomplishment of the organization. While the two organizations are generally close they do contrast in specific regions of their business accomplishment just as business insufficiencies. Wal-Mart So as to choose which organization, Wal-Mart or Walgreen is progressively effective and to settle on a more brilliant speculation choice a potential financial specialist needs to take a gander at key and significant insights, proportions, and factors that may add to a company’s achievement. Maybe one of the most significant proportions to see while exploring a potential speculation is the cost to profit proportion or the P/E proportion. The cost gaining proportion is determined by div... Free Essays on Wal Mart Vs Walgreen Free Essays on Wal Mart Vs Walgreen Wal-Mart VS Walgreen Wal-Mart and Walgreen are two organizations that for all intents and purposes rule their industry. The business wherein these two organizations overwhelm is the business of retail (division and rebate). This industry plans to give clients an assortment of merchandise at a low limited cost. When shopping at either Walgreen or Wal-Mart a customer can discover anything they need from dress to auto care. This makes life somewhat simpler for the customer since they don't need to shop at numerous stores to get what they need on the grounds that Wal-Mart and Walgreen give all that they can require and at an incredible cost. The costs at these two stores are generally close supposing that one of the two stores has lower costs they will free the war for clients. New clients of Wal-Mart or Walgreen are absolutely critical because of the way that the clients of these two organizations will in general be steadfast clients. Which means, when clients shop at either Wal-Mart or Walgreen they will i n general shop just at the specific store. There could be an assortment of purposes behind this client devotion. These reasons can go from client assistance to isle game plan to store area. Whatever the purpose behind clients shopping at either Wal-Mart or Walgreen it is significant for the organizations to keep their clients since clients assume a significant job in the accomplishment of the organization. While the two organizations are moderately close they do contrast in specific regions of their business accomplishment just as business insufficiencies. Wal-Mart So as to choose which organization, Wal-Mart or Walgreen is increasingly effective and to settle on a more brilliant speculation choice a potential financial specialist needs to take a gander at key and significant insights, proportions, and factors that may add to a company’s achievement. Maybe one of the most significant proportions to see while exploring a potential speculation is the cost to income proportion or the P/E proportion. The cost procuring proportion is determined by div...

Racial Profiling (Research Proposal) Essay Example | Topics and Well Written Essays - 2000 words

Racial Profiling (Research Proposal) - Essay Example changed the socio-social estimations of a nation, driving them to figure new techniques and arrangements to address the difficulties of the developing pluralistic social orders. The changing qualities require advancement of another social request which would hold onto multi social qualities as well as help fashion an all inclusive bond that would rise above race and strict limits. In this manner racial profiling isn't just an ethically degenerative practice yet it is the most awful practice that damages human rights and advances a purposeful feeling of disparity and dread among the minority ethnic gathering who are assigned by their shade of skin. Extensively racial profiling can be characterized as those activities of police and government authorities that depend on racial partialities. In the new developing conditions of society, racial profiling has gotten amazingly antagonistic and the separate conduct of police and individuals in expert in government offices, have suggested intense conversation starters of the importance of the essential privileges of the residents having diverse skin shading. In excess of thirty 2,000,000 Americans have been exposed to racial profiling and around eighty seven millions Americans are at high danger of being exposed to it in future (RP, 2004). The human rights infringement and provocation, for the sake of equity has incited a wide spread sentiment of shock and national disgrace. There is dire need to address racial profiling. The reason for the examination is to lead a thorough investigation of individuals who have experienced outrages under racial profiling and those live under the steady dread of turning into its casualty in future. The investigation would be a push to draw out the more extensive repercussions of racial profiling and might want to concentrate on the desires for the individuals originating from various races. The investigation would likewise be utilized to mirror the assessment of white individuals and attempt to disentangle the underlying driver that advances such practices against minorities individuals. The examination

Free Essays on Online Education

The web has made a world without outskirts buyers can buy products from around the globe by going on the web and examination look for whatever the person wishes, it could be a vehicle, garments, or a vessel, and make a buy. When a buy is made the things you got through the mail are unmistakable. Which means you can associate with your items for instance; you can wear your garments, drive your vehicle, and sail in your vessel. Shouldn't something be said about administrations products? The elusive things you love too. Would you be able to purchase an assistance on the web? The appropriate response is yes. You would now be able to go online do your banking, see a show, see a workmanship display, watch a film, and the rundown goes on. What I discovered intriguing is online training. You can go to review school, High school, get your GED, college qualification, master’s certificate, even your PhD. In my paper I need to discuss how E-business has changed the eventual fate of admini strations through instruction. I realize that getting training on the web seems like a smart thought at the same time, there different sides to this administration. I will talk about the favorable circumstances and disservices of training on the web. To start with, let me reveal to you how the entire thought of online training began. â€Å"It’s not reasonable that I need to sit and sit tight for other kids.† (electronicschool.com) This is an explanation that was given by a talented understudy who was exhausted with the work in his classes. In the wake of perusing an article on electronicschool.com I discovered that guardians were in scan for a superior option for their children’s instruction. A significant number of these kinds of understudies lose their latent capacity and become issue kids in light of the fact that there exhausted with class. Numerous guardians set aside some effort to father teach there kids with the web away and feel that they ought to be to keep them at home. This would likewise applies for understudies who are not as cutting edge. â€Å"Darren Smith has issues focusing in a normal classroom.† (electronicshoool.com) An online instruction can give an understudy like Darren Smith th e additional consideration that... Free Essays on Online Education Free Essays on Online Education The web has made a world without outskirts customers can buy products from around the globe by going on the web and correlation search for whatever the person wishes, it could be a vehicle, garments, or a vessel, and make a buy. When a buy is made the things you got through the mail are substantial. Which means you can connect with your items for instance; you can wear your garments, drive your vehicle, and sail in your vessel. Shouldn't something be said about administrations products? The elusive things you love also. Would you be able to purchase an assistance on the web? The appropriate response is yes. You would now be able to go online do your banking, see a show, see a workmanship display, watch a film, and the rundown goes on. What I discovered intriguing is online training. You can go to review school, High school, get your GED, college certificate, master’s qualification, even your PhD. In my paper I need to discuss how E-business has changed the fate of administrati ons through instruction. I realize that getting instruction online seems like a smart thought at the same time, there different sides to this administration. I will talk about the favorable circumstances and drawbacks of instruction on the web. In the first place, let me disclose to you how the entire thought of online training began. â€Å"It’s not reasonable that I need to sit and sit tight for other kids.† (electronicschool.com) This is an explanation that was given by a skilled understudy who was exhausted with the work in his classes. In the wake of perusing an article on electronicschool.com I discovered that guardians were in look for a superior option for their children’s training. A considerable lot of these kinds of understudies lose their latent capacity and become issue kids on the grounds that there exhausted with class. Numerous guardians set aside some effort to father instruct there kids with the web away and feel that they ought to be to keep them at home. This would likewise applies for understudies who are not as cutting edge. â€Å"Darren Smith has issues focusing in an ordinary classroom.† (electronicshoool.com) An online instruction can give an understudy like Darren Smith t he additional consideration that...

Escaping From Daily Miseries Comparing Mitchell and Frost - Literature Essay Samples

Escapism is a method one uses to focus attention on pleasant or enjoyable things, as opposed to the harsh realities of everyday life. Humans face countless struggles, and to overcome these they turn towards their imagination or other means in life to slip away from their unwanted reality. Such an intent is foremost in the novel Under this Unbroken Sky by Shandi Mitchell and the poem Birches’’ by Robert Frost. These authors use bold characters throughout their works to prove how people under different circumstances can vanish from their present to shed some light in their darkened lives. As well, both effectively use exceptional literary devices and imagery that make the reader have a stronger understanding of their intent. Both, Mitchell and Frost in their works demonstrate how characters elude ultimate oppression by choosing the road of escapism. Novelist Shandi Mitchell and poet Robert Frost both use adults throughout their work to show how they escape from their immense struggles to have a moment of enjoyment in their lives. In the novel, Anna is a character who is not happy or satisfied with her life and the conditions in which she lives in. Her predestined fate, unstable marital life, estranged children and relatives are a result of her being a lifeless person. Her unfortunate life is no different than living a life with no purpose. Therefore, Anna escapes her daily struggles by building a strong relation with the coyotes since they attract her at first sight and she has never seen anything so beautiful, so wild’’ (Mitchell 19). She encounters coyotes, every once in a while that leads her to build a strong attachment with them, much stronger than what she has with her own children and relatives. Anna escapes the unstable marital relationship and her own unsatisfying children by politely touching the coyotes, giving them food, singing and talking to them. Her escapism reaches such a point of addiction that while spending time with a wild animal she forgets her responsibilities towards her children. When coming in contact with her son Petro, she hesitates and is ‘’not sure if she should touch him’’ (155) since it’s so much easier with the coyotes’’ (155). Considering she lacks a proper relationship with her children, she is not sure of how to treat them with love and care despite the fact that she demonstrates these emotions while tending the coyotes. Due to the estranged maternal character she possesses, her children become victims of a loveless mother. Another way Anna escapes her reality is by diving into a world of memories. Every time Maria comes over for her checkup, Anna tries to escape from any conversation about the unborn child and its unwantedness, Stephens’ responsibilities and her health by telling stories; Once silence has passed, Anna tells her stories’’ (150), about attractive boys in school, her beauty as a young lady and her loving parents to Maria. She forgets all about her pains and worries of the present and her eyes come alive’’ (150) when telling stories. Her expressions demonstrate how enthusiastically she leaves all the distress of her present and escapes into the memories that satisfy her. Similarly, in the poem Frost represents an adult to demonstrate the theme of escapism. Frost himself becomes a man who escapes the present through his imagination of climbing on birches in attempt to forget his life that is full of miseries and to get away from the earth awhile’’(Frost). Climbing trees is universal, in order to be above all problems and undermining all ties to the earth. He climbs above the fray, to leave below the drudgery of the everyday, particularly when he is â€Å"weary of considerations,/ And life is too much like a pathless wood’’ (Frost). A way to navigate through the pathless woods is to climb up high and seek a new path, leaving the difficulties behind with the hope of overcoming them for a while. The birches act as a means of transcendent escape for the man, giving him a moment of peace and tranquility. Either in texts, or real life situations the archetype of escapism is very common because it allows a person to enter a glori fied world that temporarily satisfies all their needs and wants. Therefore, Anna, the man in the poem and Jack rise above their struggles by embedding themselves into a world far more pleasing and satisfying than their own sad realities. In the novel and the poem, children are portrayed as characters who try to get away from their present to relish some moments of their life. In the novel, Lesya is displayed as a character who has the desire to live a content life with her family and the willpower to overcome all obstacles that her family may face. However, the reality is that she lives in a gloomy family with disrupted relations. Lesya, like her mother Anna, tries to forget her haunting reality at home by keeping herself busy and allowing her attention to be diverted. In doing so, she creates a close relationship with her aunt Maria and her family. She spends most of her day at Maria’s house, singing, helping with the crops and living through moments of laughter and joy. This helps her forget the awkwardness she faces at her own house, which is why ‘’Lesya is happy to be with her Aunt and cousins’’ (Mitchell, 46), living a more lively life rather than the lackluster house with her m other’’ (46). This is a form of escapism for her from her mother’s reckless attitude and careless father’s presence. She experiences a temporary but pleasant life with her Aunt and cousins and so she wonders what it would be like to be Teador and Maria’s child’’ since their life is joyful and spending time with them ‘’feels like a family’’ (46), rather than her own family which lacks a bond of love. The profound impact of having a bond-less family is heartbreaking, but instead of falling into a deep hole of hatred for her family, Lesya tries her best to join pieces of her family together. She tries to grow love in her mothers heart for her by walking tall and gracefully with hardly a limp so her mother will see there is nothing wrong with her’’ (62). She tries to escape the reality of having deformed legs, which is the reason for the distance between her mother and herself; with the hope of her mother having some love and emotions towards her disguise. Similarly in the poem, the poet through his imagination, portrays a boy as a child who swings on birches over and over again’’ (Frost) as a source of escapism until he [takes] the stiffness out of them’’ (Frost). The poet describes how the boy may not have similar intent for escapism like an adult does to escape from daily struggles. However, his purpose to climb birches is to get away with the curfews and his mothers denial of his wishes; which for the boy is an everyday struggle. He climbs in order to be free from the life that is to be lived according to others. For the boy, reaching the top means he is alone and for a while and can have fun swinging without any stoppings. Each time the swing gets higher, it represents him reaching the clouds of freedom, leaving behind the world of miseries. This also relates to many teenagers today. The biggest form of escapism from family problems, struggles or school for the current generation is the internet which e ventually becomes an addiction. People spend hours of the day and night just surfing the internet, which may or may not be for any good. They may do so in preference to working in the world, or in preference from having real life relationships with other people. With the internet, todays generation has the whole world in the palm of their hands; just with a few clicks they can virtually reach their comfort zone. This keeps them busy in a place where they are content with life, temporarily forgetting the reality of life. Other forms of escapism for many people include drugs, books, media or any other form of technology. Therefore, the theme of escapism is prominent in todays society among individuals who escape from their no longer desired present, likewise Lesya and the boy too flee from their struggling present for joy and peace. Both Mitchell and Frost, effectively use rhetorical devices and imagery throughout their work to represent their importance as a source of escapism for the characters. In the novel, Mitchell uses literary devices and imagery to make the reader have a better understanding of her intent and theme. She describes the idea of Anna vanishing from her present using imagery; Annas eyes come alive and the stories begin’’(Mitchell, 62) which helps the reader have a good understanding of how Anna forgets her disconsolate life by telling stories for a while by entering a world of memories. Anna also takes the road of escapism by keeping herself busy with Teador’s family and farm. As Lesya hasnt seen her mother cleaning in a very long time hops around the house feeling such joy that she thinks her heart might burst’’.(62) This hyperbole explains the excitement Lesya feels about the way her mother was able to forget her unhappy life by reuniting with the family m embers. Her happiness is comparable to a caged bird who is set free. Coyotes are also represented as an important symbol that represent freedom and living in the wild away from any demands of the world. They become the reason for Anna to escape her miseries and divert her attention. Thus they act as a path that lets Anna escape her reality temporarily. On the other hand, the poet uses devices and symbols dominantly throughout his piece of work. In the poem, Birches are seen as an important symbol since they are the main key behind the theme of escapism for both, the boy and the poet himself. The birches are represented as powerful objects, they are strong enough’’ (Frost), that even when the boy or adult swing on it they seem not to break’’ (Frost). They hold on to all the worries and problems of the person and let them have a peaceful moment of joy. They fill up all the pain of the swinger Up to the brim, and even above the brim’’ (Frost). This repetition effectively emphasizes the authors intent, helping the reader understand the competence of the birches and tree itself. These symbols, imagery and devices in the novel and poem help advocate the idea of escapism from daily problems. Through their works, Mitchell and Frost illustrate characters who escape into an idealized world that is a better substitution than the hard truths of this world. In the novel, the characters escape the everyday struggles by building relations with others or through imagination whereas in the poem the characters swing on birches to elude their struggles; for both a transcendent escape. This theme is also present in many people today because they find escaping from the struggles of life a better alternative. The characters in the novel, poem, text and individuals in today’s society share the mutual desire to break away from the struggling aspects of life through escapism that helps them relish and create beautiful moments in life, making it ethereal.

Bang and Ofulsen Case - Potential Answers - Free Essay Example

Sample details Pages: 4 Words: 1283 Downloads: 2 Date added: 2017/09/21 Category Business Essay Type Analytical essay Tags: Development Essay Did you like this example? Francois Baranne | September 14th 2010 | MBA Program 2nd year Operations Strategy Case Bang Olufsen Introduction It seems important to begin this case analysis with a evaluation of the company in order to underline some of the key points to keep in mind for this case. Appreciated First of all, we can say that Bang Olufsen have developed, through a differentiation by the design, a sustainable competitive advantage in the high-tech audiovisual market which have allowed the company to increase the willingness to pay of the customers. Normally, this solution, the design-differentiation, should not have last or generate this increase but this is where BG has done great by developing the design to the point of it has become the core competency of the firm. Every function of BO (supply chain, manufacturing/quality ) gravitates around the design function. Thus, such as Toyota, BO has succeeded to developed a operations-based strategy quite impossible to reproduce because based on a philosophy. Secondly, it is interesting to note that BO has tried to reach the last phase of the Sand Cone The company, which deliver a great quality (long product lifetime, handwork manufacturing), has a good flexibility (specialized workers, integration of top-technology by the engineering department) and is relatively fast regarding its products (delivery in 5 days, concentration of the resources, accelerating cycles), is now looking for cost-reduction. As we can see it in the documentation, the reduction of the number of employees (which had surely helped to increase profits) and the implantation of a new factory in the Czech Republic have probably been decided in that perspective. Development Now that we have defined what we consider as the key points of this case, it is time to think about the critical issues BO is facing. Concretely, BO is a producer of high-tech audiovisual products with great design. The problem is that, nowadays, with the emergence of new produc ts such as the Ipod, people have extended their quality expectations about the audiovisual to the virtual level. To satisfy what BO supposed to be the customer needs, the company has begun to think about this topic, even creating a new entity, Idealab, for this purpose. Until now, BO has not take the risk to develop this approach to the next level and the influence of Idealab on the products in development is quite limited. Nevertheless, this situation could evolve with a new project for a digital audio/video product. In definitive, this project raises for the company the questions of the integration of more great software and network-based interaction in its products and, consequently, the importance it should give to Idealab in its organization. These issues are critical because they could change radically the way BO is doing business. We will now see in the following development that every options has its pros and cons. To begin with, we could imagine that BO would decide t o integrate more software and network applications on its products, to reach the â€Å"50% software, 50% physical product† mentioned by Sorensen for its products, for instance. By making such decision, BO would make a bet which could have serious consequences but could lead to new incomes. First of all, BO would have to reconsider its process by integrating upstream some resources about the integration of virtual content, more than they did recently. Among other actions, that would mean to develop a closer relationship between designers and Idealab, but also maybe the creation of entire â€Å"back-office† systems and some technical support, the development of new partnerships with RD labs specialized in IT The rewards ould be important, if BO is able to maintain high standards in design: anticipation of the customer needs, potential conquest of new customers attracted more by the software side than the physical product side or seduced by the combination of the two, potential reduction of the launch cycle by reducing the influence of designers, diminution of the â€Å"design-dependance†, potential mid/long-terms savings (re-utilization/update of a software), increase of the willingness to pay On the other side, the risks are quite important too. Indeed, BO does not have a long experience in software and they do not have all the resources so they would have to invest time and money. They also would have to change quite a bit the process which could lead to delays, quality problems, difficulties to define a good balance between the different services, resistance from the designers The design of the products in development could suffer of this situation (potentially less resources allocated) which could hurt the image of the brand. The design is what makes BO products luxury goods; without that, they just are good quality high-tech products. And, last but not least, the competition could be totally different for these type of products . In the case of BO decided to keep to the minimum needed the integration of software and network-based products, it would be objectively safer. This choice would preserve for sure the competitive advantage of BO, and if the company chooses to collaborate with a new IT partner, instead of working with Idealab, for the projects which need software integration, they could allocate the potential remaining resources to new projects such as diversification or new partnerships or they could just save the money. But with this choice, they take the risk to see their customers leaving for a competitor able to fully satisfy their virtual needs. Also, it would perpetuate the long-term dependance of the company towards the designers (especially a few of them such as David Lewis) which could be a problem in terms of delays, appeal of the products (a product could be not welcomed very well by the customers) or will to lower the costs. We can add that this immobility is damageable in a certain way because they loose the long-term opportunity to develop new types of products based on network technology and software that could be able to educe a new clientele. Indeed, nowadays, the kids and the teenagers, the buyers of tomorrow for BO, are raised in a environment where the virtual technologies are omnipresent. Conclusion My personal point of view of this situation is that BO has to continue its integration of virtual content into some of its products but I do not think that the current organization, with Idealab, is a good solution and I do not think either that the virtual input should be too important, especially for certain products. About the organization, I think that Idealab should be developed at the image of the engineering department, with the same type of relationship with the designers and the same method of work (partnerships with RD labs for instance). The intervention of Idealab, at the early stages of a project, should be limited at a few category of produ cts, such as the phones and eventually the TV. By doing that, BO does not deny its identity, gives itself the time to determinate the value added by the software implementation on its products (customer satisfaction) and tests a new process. Thus, the risk is quite limited and according to the results, BO will know if it is necessary to take the virtual integration to the next level. Anyway, this topic would not be my top priority if I were the CEO of BO. I would rather focus on the reduction of the costs despite the fact that BO is a company which sells luxury goods. Don’t waste time! Our writers will create an original "Bang and Ofulsen Case Potential Answers" essay for you Create order

All Men Are Created By Thomas Jefferson - 2254 Words

All Men are created â€Å"equalish† In the late eighteenth century, Thomas Jefferson penned one of the most well-known documents in the history of the United States, The Declaration of Independence. Officially completed and signed in 1776, this document is one of the foundations that America builds its rich history on today. Jefferson borrowed English political philosopher John Locke’s philosophy when he wrote the line, â€Å"We hold these truths to be self evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.† Many Americans today still base theories of American Exceptionalism on this idea of liberty and equality for â€Å"all men†, but a look back at United States history show that political and social policy hasn’t always reflect this sentiment. The main problem with the statement is the vague phrase â€Å"all men†. One needs to be able to define that phrase and the standards of humanity themselves to understand the history and policies of human rights in America. In early America, standards of humanity were based on religious standards adapted from John Locke’s writing molded to fit societal hierarchy by Jefferson and the founding fathers in their vision of the country. African Americans worked hard to fight the hypocrisy of these claims, but it would take more than a century for changes to be made for the good of â€Å"all men†. In this paper, I will work to find theShow MoreRelatedThe Enlightenment Theory Of John Locke1627 Words   |  7 Pageschange government, economic and social ideals. Thomas Jefferson borrowed liberally from the enlightenment theory from John Locke, specifically focusing on Locks theories of the equality of men, natural rights, and that people should have a say on how the government treated people. Jefferson created a draft document created a bold experiment, America. 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To really understand what influenced Thomas Jefferson, we must understand some of the men who inspired him when creating this document. Its also important for us to understand the philosophies these men went by, and why Thomas Jefferson wanted incorporate their philosophies in his grand ideas. We also need to understand what was happening at the time when the Declaration was written. These are all questionsRead MoreJohn Locke s Theory Of Government884 Words   |  4 Pages This essay will discuss and show how Thomas Jefferson’s theory of revolution follows the speculation of government from the philosopher John Locke. We’ll additionally discuss Thomas Hobbes’s theory of government. Both John Locke and Jeffersonâ€⠄¢s theories contributed to the American Revolution and to the Declaration of Independence. Thomas Jefferson’s theory of revolution found within the Declaration of Independence follows John Locke’s theory of government in multiple aspects, as well as inRead MoreImportance Of The Declaration Of Independence707 Words   |  3 Pagesto help them withdraw from the British. The first draft was of Declaration of Independence was written by Thomas Jefferson and then edit by Franklin and Adams and on July 4 the Declaration had been officially adopted by Committee of Five. In the draft Thomas Jefferson was trying to break connections with the harsh and non-democratic rule of the British and begin a new, equal society for the all colonies. The Declaration of Independence was very important when it was written because of opposing sides

Analysis of Langham International Hotel Samples †MyAssignmenthelp.com

Question: Discuss about the Analysis of Langham International Hotel. Answer: Introduction Langham hotel was first built in between 1863 and 1865 in England by John Giles. This was the first traditional cum luxury hotel of England and today it is known as the Langham Hotels. This hotel has set up its outlets in various places across the globe and all these are performing well. This hotel has set up its image in various parts of the world. Most successful places for this hotel are the East Asia, the Caribbean, the Middle East and the Southeast Asia. One of the outlets of Langham hotel is also situated in the Auckland city of New Zealand. Setting hotel business in New Zealand is not a difficult task but to gain the goodwill in the same industry is the bit difficult. Qualmark is the official New Zealands agency which provides the assurance to the tourists in regards to the quality, luxury, and the trust. Under this agency, any business could be registered through fulfilling all the requirements of the agency. It helps the tourists to build the trust of the hotels and other or ganizations and Langham is one of those enterprises which are registered under Qualmark agency of the New Zealand. This scenario explains that various competitors of Langham hotel such as Windham and Starwood are also planning to build a five-star rating Qualmark rated hotel in the Auckland city center. Hence, to maintain the effective image in the hotel industry, Langham hotel has asked its marketing managers to develop certain adequate strategies to compete with the organization as well as to maintain their effective image in the hotel industry. Current Operating System of Langham International Hotel Langham group of hotels has developed a distinctive goodwill in the hotel industry and in the New Zealand, they have been converted their hotel in a brand through registration under the Qualmark agency. Luxury, comfort, location and unforgettable service are the primary aspects of achieving success for Langham group of hotels. Apart from these basic services, main concentration is on providing additional services with the stay in the hotel as spa, games facilities such as tennis court, golf area, etc. Since the traditional times when it was developed in the England, the main concern of this hotel was to provide adequate quality services and adaptation of various techniques through which continuous improvement in the service offered to the guests could be maintained (Nieves Segarra-Ciprs, 2015). Below are some of the challenges and opportunities faced by the Langham hotel due to an entrance of its competitors under five-star rating and with Qualmark assurance: Lack of Staff: Finding new staff and retention of the key staff members is quite a difficult task for the hotel industry in New Zealand. It reduces the productivity and the efficiency of the organization as well as it also raises the labor turnover ratio. Hence, providing adequate quality to the customers becomes the difficult task for the organization in absence of the appropriate staff members (Hsiao, et. al., 2014). Hygiene: It is observed from the analysis that most of the New Zealand people are suffering from diseases such as diabetes and overweight. For securing their life, New Zealand's public has adopted the technique for ignoring the restaurant's food which will create the negative impact on the hotel industry. This has been a great challenge for the whole industry along with the Langham group of hotels. The entrance of competitors: This is the biggest challenge as well as the opportunity for the Langham international hotel. On the one side, it will create the negative impact on the Langham hotel's business whereas it will also generate more opportunities to grow and make the better image in the consumers in relevance with its competitors. Competition is very important for improving the quality of the products and services. Till the time, an organization will not suffer from competition; they will not focus on improving the product or service quality. Customers also get the opportunity to select the appropriate hotel as per their requirements amongst the selection available (Hon, Chan Chan, 2013). Apart from the challenges and the opportunities faced by the Langham group of hotels in the Auckland city centre, set of strategies are developed by themarketing manager of the Langham hotel with a view to increase the potential of the organization in order to maintain the goodwill of the organization after entrance of the competitors in the same rating of hotel industry (Jones, et. al., 2016). Marketing Mix Strategy It is the strategy used to promote the products and services of the organization. It could be used for the promotion of the existing products as well as to promote the new products and services. Under this strategy, all the specification including the importance and the features of the products and services are evaluated. This technique is included in the promotional campaign in order to gain the confidence as well as to attract the customers (Murshid, et. al., 2016). Product Langham Hotel needs to adopt the strategy of providing adequate quality services which could help them to attract the customers. As Qualmark is already an advantage for the organization but as their competitors are also planning to get registered under the same rating of five-star hotels.Marketing manager of the Langham hotel has introduced the unique strategy of providing customers cab service which will help the customers to reach the hotel easily (Benavides-Velasco, Quintana-Garca Marchante-Lara, 2014). They have launched a mobile application through which customers can book the hotel room in advance without paying anything on advance booking. This will save the cost of the customers to reach the hotel from airports or railway stations. They can request a pick up through sharing the time at the time of advance booking, the cab will be provided to the guests for picking them up and the same procedure will be followed at the time of check out. This will help the Langham group of ho tels to build a separate image in the competitive business environment and it will also result in the competitive advantage for the organization (Shyu, et. al., 2015). Place As Langham Hotel is already situated at the heart location of the New Zealand i.e. Auckland City Centre so, they do not need to focus on this point. Apart from shifting to the location, marketing manager of the organization has adopted the technique of expansion in order to increase the demand for their hotel. Rather situated at the heart location, it may be not reachable for all customers because public is situated at the every corner hence; to provide them feasibility to reach to their hotel easily, organization has adopted the technique for expansion under which another branch of the hotel will be set up in the prime location of the New Zealand. It will generate competitive advantage for the organization as they will be able to target a number of people (Pakdil Kurtulmu?o?lu, 2017). Price Under this technique, a customer should be provided with the adequate quality or the quantity of the services and the products against the money paid by the customers. In order to provide valuable services to the guests of the Langham Hotel, management of the organization has arranged a cab service under which pick and drop facility to the airports and the railway stations will be provided at no cost (Lee, et. al., 2014). Apart from this, they have also adopted the facility of providing customers various unique and valuable services which make them separate from their competitors as well as it will also result in the competitive advantage for the organization. Apart from the cab services, an organization has included various value added services in the package opted by the guests for the stay in the hotel. Adaptation of these services will help the organization in attracting more number of people (Mohammed, Rashid Tahir, 2014). Promotion Promotional techniques contribute their valuable role in spreading awareness amongst the people in relevance with the new services and products launched by the organization. The more potential techniques will be adopted, the more organization will gain the competitive advantage. Social media platforms and other digital media platforms will be more effective in comparison to the posters, banners and another print medium of advertisement. Apart from various communication channels such as marketing manager has introduced a mobile application through which guests can book anytime on their phones, computers only (Pereira Almeida, 2014). Apart from the mobile application, emails and messages have been sent to their regular customers in relevance with providing them the information regarding the opening of a new branch as well as an announcement of unique value added services in the same packages and at the same price. The mobile application will include an offers tab and under that tab, a ll the current and future offers will be disclosed to the customers directly. The offers may differ on the basis of visitors regularity as more offers will be provided to the regular customers as compared to the occasional visitors (Singh Kumar, 2015). People They are the only source of their profitability, growth as well as for the success of the organization. Hence, Langham hotels managers have built an effective strategy through which they can create a valuable goodwill in their customers mind (Hoque, 2013).Occasional customers could be turned into regular customers; they have launched the scheme for first-time visitors under which certain rate of discount will be provided to guests for stay with their hotel. As they are the primary source of the success of the organization, hence; appropriate and reliable steps need to be taken in order to attract them towards the hotel. Apart from the new guests, appropriate and attractive offers need to be launched for the regular customers to keep their interest in the hotel (Maziriri Chinomona, 2016). Processes The process of the service reddening needs to update in order to enhance the customers' experience. For this, a staff of the hotel will be trained in such a manner so that all the requirements of the organization could be fulfilled. Customers' feedbacks need to be resolved on the priority basis and if customers' have suffered anything unethical due to organization's fault then it should be resolved on the priority basis through any mode such as by providing free stay at the hotel or certain rate of discount depending on the severity of the issue (Fraj, Matute Melero, 2015). Physical Evidence Under this step, an organization needs to develop some physical evidence which could help the customers to rely upon the services offered by the Langham hotel are appropriate. Hospitality services could be measured on the basis of customers reviews hence; this is the best approach through which organization could gain the trust and reliability from other customers. Positive reviews from the previous customers will work as the element of attracting future customers (Mok, Sparks Kadampully, 2013). Conclusion Aforesaid explanation concludes the marketing and service plan for the Langham International Hotel Auckland City Centre, New Zealand. There is a quality assurance organization set up by the government of New Zealand in order to protect the tourists interest. Organizations registered under Qualmark are assured by the government in terms of the quality of services as well of the products. Langham hotel is also registered with the same sort of rating and they are enjoying their success adequately in the New Zealand. With the increasing demand of the consumers, Langham Hotel's primary competitors Starwood and Windham are planning to expand their hotel business in the Auckland city center with a view to providing competition to the Langham group of a hotel through providing the same sort of rating and the quality assurance. 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